Empowerment
Authenticity
Determination
Meet The Founder Behind RD7
Rickey Davis founded RD7 Unlimited in St. Louis, Missouri, in 2011, turning a personal belief in determination into a clothing brand built around one message:
Never Underestimate Real Determination. With years of experience developing the RD7 line, Rickey has focused on creating hoodies and tees that do more than look good — they carry a reminder to stay focused, believe in yourself, and never give up.
As the owner and driving force behind RD7 Unlimited, Rickey works directly with customers, overseeing everything from product quality to the message behind every piece, with the goal of helping others push through their own struggles and reach their goals with real determination.
Our Mission And Values
We use Real Determination to turn quality, affordable streetwear into daily motivation for every background and mindset.
Built on Real Experience
Fourteen Years and Counting
A Message, Not a Slogan
Real Determination, Made in St. Louis
RD7 Unlimited is a clothing brand based in St. Louis, Missouri, built around hoodies and tees that carry one clear message: Never Underestimate Real Determination. Founded in 2011, the brand has spent over a decade turning that belief into apparel worn by people working through their own struggles, hurdles, and obstacles — whatever those look like for them.
Every piece is designed and produced with the St. Louis community in mind, while shipping to customers across the country who connect with the same mindset. Customers with questions about sizing, orders, or shipping can reach the RD7 Unlimited team directly at 314-297-8260, a level of direct access that's increasingly rare from small apparel brands operating online.
That accessibility, paired with a message rooted in real personal experience rather than a marketing slogan, is part of what has kept RD7 Unlimited growing steadily since its founding.
A Mission Built on Staying Focused
RD7 Unlimited exists to remind people that real determination can carry them through nearly anything, from a hard week to a long-term goal that feels out of reach. The mission behind the brand isn't complicated: encourage people to stay focused, believe in themselves, and never give up, and put that encouragement into a hoodie or tee they can wear every day.
Rather than treating apparel as just a product, RD7 Unlimited treats it as a tool — something a customer puts on in the morning that quietly reinforces the mindset they're trying to hold onto. This mission shapes every decision at RD7 Unlimited, from the NURD design itself to the way the brand communicates with customers in St. Louis and beyond.
The goal isn't just to sell a shirt; it's to put a reminder of resilience into as many hands as possible, for as many different kinds of struggles as people are facing.